Alpargatas S.A.: From Traditional Craft to Global Footwear Icon
Founded in the late 19th century, Alpargatas S.A. has grown into one of Brazil’s most storied and influential companies. Known around the globe for its flagship brand, Havaianas, the company embodies a journey from humble beginnings producing traditional espadrilles to defining casual footwear trends worldwide. This article explores the history, products, global impact, and future prospects of Alpargatas S.A. Introduction Alpargatas S.A. emerged from a rich heritage of artisanal footwear production in Brazil. Over the decades, the company transformed its traditional roots into a modern manufacturing powerhouse—most famously through the creation and evolution of Havaianas flip-flops. Today, Alpargatas not only represents Brazilian ingenuity and style but also stands as a case study in successful global branding and innovation. A Historical Tapestry Early Beginnings Origins in Tradition: Alpargatas S.A. was established during a time when handmade espadrilles—a type of canvas and ...